Discover How Persuasive Advertising Can Bring in New Engaged Audiences
When done right, persuasive advertising can bring in new audiences while using the opinions, feelings, and desires of your customers to compel them to purchase from your brand.
Brand Loyalty is Getting Low: But How Do We Keep Customers Engaged Anyway
A study with 2,000 people from the US and UK by Edit, a customer data specialist, and Kin + Carta, a digital transformation consultancy, reveals that more than a quarter (27.4%) of consumers now show no brand loyalty at all. Among the respondents, only 6% of consumers said they show loyalty to the ecommerce sector. […]
8 essential soft and hard skills to consider when hiring a content writer
Want to take your company’s content marketing to the next level? Sure, you do! In this day and age, a strong online presence is essential for any business. By presenting your company in its best light, online marketing can help generate new leads and maintain relationships with the customers you already have. A great content […]
Google Says Emojis Don’t Hurt SEO. But Should You Use Them In Your Content?
Attention all SEO professionals: John Mueller struck again. This time, our favorite Google Search Advocate brought words of wisdom regarding the presence of emojis in webpage titles, meta descriptions, and the content itself. He said that if you want to use them, go ahead. Emojis will neither harm nor help your SEO strategies. Mueller revealed […]
Design a Go-to-Market (GTM) Strategy to Launch with Confidence
Create a go-to-market strategy by first devising a framework to reach your targeted audience in the best way possible.
Get Knockout Results with These 9 Landing Page Best Practices
Landing pages are an essential part of turning casual visitors into leads, the better to boost your conversion rates. Make sure yours make waves instead of falling flat by putting these landing page best practices into action.
Generate More Accurate Buyer Personas by Applying These 8 Strategies
In order to create marketing content that gets results, you really need to know your target audience. Mastering the art of creating insanely accurate buyer personas helps you tune in to who your customers are on a deep, intimate level.
Competitive Benchmarking: What You Need to Know
Tracking the performance of your company is a key step in growth and making wise decisions. Competitive benchmarking is a practice that is used to compare a company’s metrics with the competition to determine areas of improvement.
How to Choose the Right Local Keywords and Dominate Google
Keywords and SEO aren’t just important for eCommerce businesses. Even traditional brick-and-mortar businesses looking to attract local clientele need a solid SEO strategy that includes well-chosen local keywords. Here’s what you need to know.
Discover Everything You Need to Know About Event Branding Strategies
Event branding gives businesses the chance to create truly unique events that stick with audiences and promote experiences that go beyond the brand.