The Best Artificial Intelligence Apps for Marketers

It’s official – artificial intelligence is here to stay. Today’s hottest artificial intelligence apps are helping brands like yours streamline their productivity processes. Here’s how to make them work for you.

Google’s March Core Update Is Officially Complete. Now What?

Google’s March 2024 Core Update brought significant changes to the quality of search results, focusing on original content, user experience, and stricter anti-spam policies. Discover how these updates impact your website and how to optimize your SEO strategy moving forward.

EBITDA: Maximizing Business Performance Through Financial and Marketing Synergy

As a marketing professional, you should understand your company’s financial position, and that includes EBITDA. After all, it is a primary factor in developing strategic marketing plans, budgeting, scheduling, and managing resources. Combining the predictive forces of marketing and financial planning can increase their total value. Common indicators of businesses’ financial health reflect such synergistic […]

How to Optimize Your Content for Voice Search

Few trends have grown as rapidly and necessitated as many adaptations in Digital Marketing strategies as voice search. A technology that barely existed at the beginning of the 2010s is now in the hands of almost every American — and it can be activated by a touch or a single “hello”. The State of Marketing […]