Marketing Workflow Management: The Best Options Available And What To Consider While Choosing One
The consolidation of Digital Marketing as one of the most efficient models to reach and attract consumers has completely changed marketers’ routine. Exposed to new tools and opportunities, professionals in the field are now dealing with an increasingly demanding audience and much faster processes. That’s how marketing works; those who don’t keep up are left […]
Marketing Calendar Software: Why You Need One And The 6 Best Options Available
You already know that relying on a well-organized editorial calendar is fundamental to the success of any Content Marketing strategy. The resource serves to guide the entire process of planning, developing, and publishing materials on the Internet, aiming to increase the brand’s reach and relevance. However, when we look at the broader picture of the Marketing department, we realize […]
TCO vs. ROI: Which One You Should Use?
The Digital Marketing ROI is probably the best-known metric to understand if a project is cost-effective and brings the results your company needs. However, there are plenty of other tools you can use to identify your marketing campaigns’ success, and TCO is just one of them. In this article, you will get to know those two metrics […]
What is an Immersive Experience and How to Use it in Your Marketing Strategy
The wild competition for the audience’s attention demands a new posture from companies and brands. More than offering a solution, product, or service of quality, it is necessary to work towards amazing the public. The task starts with creating content experiences and should extend to, for instance, actions that provide immersive experiences. As the name suggests, those measures […]
Marketing Orchestration: What Is it, Benefits And How to Orchestrate Your Marketing
Digital Marketing is an increasingly dynamic field of activity, involving different channels and various consumer interaction forms. In a constantly changing scenario, new trends, social networks, and demands arise daily. This changes the various departments of a company once they must work aligned and organized. It is like an orchestra. Even though each musician plays an […]
The Beginner’s Guide to Marketing Asset Management
Success in Digital Marketing requires strategic planning that involves the production and distribution of various contents capable of conveying the brand’s desired message. With the appropriate materials, it is possible to reach the buyer persona and guide the company toward achieving short and long-term goals. Each content produced by this department is fundamental for the business results, therefore being […]
Marketing Planning Software: The Best Options on The Market
If you aim to optimize your campaigns and marketing tactics, you may be aware that you need software. When it comes to solutions for that, there are obsolete options that can help you, although not efficiently, such as presentation software or spreadsheets. On the other hand, you can look for robust marketing planning software, which offers […]
A Step-By-Step on How To Plan an Event
Plan an event is a challenging task and requires weeks or months of preparation. Companies can achieve great results, catching leads, and generating sales, as long as they know how to conduct this process. An event needs to be based on a goal. Not always selling tickets is the most exciting possibility, considering that brands can strengthen their […]
The 5 Best Marketing Performance Software
Marketing performance software are tools used to take your Digital Marketing efforts to the next level. Whether they are used for tracking performance or making sure your marketing campaigns reach as many people as possible, these tools are part of a successful Digital Marketing strategy. In this article, you will find a quick guide to the most […]
How to Create a Global Content Marketing Strategy
Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions. One of the main characteristics of this type of strategy […]