What is CTR and how to increase your keyword’s Click-Through Rate
It doesn’t matter if you are applying SEO techniques or investing in sponsored links; certain metrics are fundamental to improving your Digital Marketing strategy’s performance and success. Take, for example, your CTR (Click-Through Rate), a very important indicator of any strategy. The higher an advertisement’s CTR, the more your business benefits, through lower costs to a better […]
What is Smarketing and how is the daily life of a company with the marketing and sales teams aligned
Today, invest in Digital Marketing seems to be the main approach in any company in the world. However, it is important to pay attention to other strategies as well to improve your results. In this way, we can say that, for a long time, marketing and sales teams were considered opposites — and, in some cases, even […]
Metadata for Content Marketers: A Quick and Easy Guide
As a content marketer, you might be more of a writer-who-spends-spare-cash-on-new-releases-creative-type than a spend-your-free-time-writing-code-in-the-basement-type, and that’s okay. Content marketers are like the ice cream flavors to a web developer’s ice cream maker. But there’s an odd little thing located at the cross-section of web developing and content marketing, and it’s called metadata. You don’t have to know HTML […]
5 hacks to increase the visitor’s time on page and boost your conversions
Among the many Digital Marketing goals, one of them is to attract more visitors to your pages and thus generate more conversions. For this to happen, however, it is essential to ensure that the user finds something relevant when accessing your site. But how to find out if the experience is positive or not? One way […]
First, second and third-party data: what are the advantages of a data strategy
Among the countless innovations of the 21st century, the development of a “currency” has completely transformed the way professionals, companies, and consumers view the market for products and services. And we are not talking about dollar, euro or any other kind of currency, but about data! First, second and third-party data are terms related to […]
Humor Marketing: Can Comedy Make You a Better Content Marketer?
If laughter is the best medicine, comedy could be the cure for all your digital marketing woes. Humor has a way of attracting and retaining even the most ambivalent Internet users. From cat videos to reaction gifs, people go gaga for Internet humor. But can comedy really make you a better marketer? In short, yes. […]
How to Market Your Law Firm on Instagram
While social media channels like Facebook, YouTube, LinkedIn, and Twitter seem to garner more attention, Instagram is quietly becoming an effective digital marketing channel for many businesses and law firms. With its focus on short content, visual images, and video posts, this communication opportunity appeals to a society that is dependent on mobile devices for […]
What is Big Rock Content and how can it help your Content Marketing strategy?
If you follow the trends tied to the most efficient digital strategies, you’ve heard about Content Marketing. The idea is to produce content in several formats, such as blog posts and ebooks, to raise your company’s authority. In the process, the increase in customer generation and retention is remarkable. However, given the amount of content being […]
7 benefits of talent outsourcing for your marketing campaigns
The benefits of talent outsourcing are in several fields: financial, production, and, mainly, the quality of the work. In Marketing, it is essential to have freelancers to produce content, which ensures that your internal team devotes itself to strategic tasks.
Write Better Emails Using Comedy Writing Strategies
Despite the proliferation of digital marketing resources, email remains one of the most effective tools for engaging with customers and clients. Unfortunately, given the constant inundation of today’s inboxes, many brands struggle to make an impression — or to convince recipients to open and read messages in the first place. The good news? Email marketing […]