SEO’s Got Talent: Exposing the Wonders of Google Search Generative Experience

Google has spent years enhancing the search experience. Recently, they brought AI into that process with the Google Search Generative Experience, or SGE. This represents a new approach to organizing search results for users. It also promises to provide higher-quality information within those results. SGE is the newest way generative AI is changing how businesses […]

Branded Traffic Secrets: The Gateway to SEO Domination

Branded traffic isn’t just one more type of traffic to keep track of. It offers fast results and is key to the long-term success of your business. Statistics from August 2018 to August 2019 found that 42% of online searches worldwide are branded. The implications of this are huge. It means over 40% of consumers […]

Rocking on Instagram: Your 2024 Guide to the Latest Updates!

Instagram is turning up the volume in 2024, and you don’t want to miss the beat. Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. 1. Broadcast Channels: Engage at Scale! Imagine having your own stage to […]

TikTok vs YouTube: Is TikTok trying to become YouTube?

The clash between TikTok and YouTube has taken a new turn, leaving us to wonder if TikTok is gearing up to be the next YouTube sensation. Buckle up, as we delve into this clash of the video titans! Setting the Stage: A Brief Historical Context Once upon a time (well, in 2020, to be exact), […]

7 Best Practices and Tips to Effective Email Management

Getting your email game on point can really open up some extra time for yourself and supercharge your ability to deliver more impactful work. When you bring some structure and organization to managing your inbox, you’ll find yourself breezing through tasks more efficiently, leaving you with more room to make a real impact on what you do.

SEO in the Age of AI Search

2023 has served as a powerful reminder that some things, especially in the dynamic world of tech, marketing, and content, simply don’t follow a script. Last week I wrote a post about 2024 marketing “non-predictions”; in fact, I decided to turn my attention to possibilities and emerging trends already reshaping the marketing and content landscapes. […]