How to Measure Your Content Maturity?
Content measurement is the process of collecting and analyzing data to understand how content is performing. It’s important to measure content performance so you can see what’s working and what’s not, and make necessary adjustments to improve your content strategy over time. Levels of content measurement 1. Consumption Are people consuming your content? This means […]
What is Facebook Jail and How to Avoid It?
Social media has taken on a life of its own these days. It has become vital to family communication, fashion, marketing, and politics. Seven out of 10 people in the U.S. engage with social media regularly. Compare that to when sites like Facebook first became a thing back in the mid-2000s. At that time, only […]
Market Research Survey: How to Do One and Questions to Ask
Before you can put together a winning marketing strategy, you need a well-developed working understanding of your target market. Market research surveys are an effective way to do exactly that. Here’s what you need to know to get them right.
Distributing Your Press Release: 10 Must-Dos to Getting It Published
Press releases are a staple of the marketing industry. It’s hard to imagine a company announcing news or product launches without distributing at least one press release, if not several. But in the age of cluttered inboxes and instant gratification social platforms, do they still work? According to Hubspot researcher Dan Zarella, the short answer […]
4 Essential Features for Content Marketing Managers
Discover essential tools for effective content marketing management. Streamline projects, track KPIs, and optimize team performance on a budget.
How to Create a Killer Real Estate Content Marketing Strategy
Content marketing is an integral part of any well-rounded business strategy, including for those in the real estate industry. Here’s a closer look at how real estate content marketing can help you take your business strategy to the next level.
What is Film Marketing? 3 Examples to Get You Inspired
Unprecedented entertainment industry strikes didn’t just affect movie production. They also rocked marketing, upending how things have been done for decades and bringing new ideas and tactics. Large studios have never been shy about splurging on advertising. In fact, many have spent over 50% of a movie’s production budget on promotional efforts. Much of the marketing, however, was […]
Marketing Tools for Small Business Consulting Firms
If you’re running a small business consulting firm, you need to deliver high-quality materials to your clients. Fortunately, there are five tools to help you create these deliverables, from websites to blog content and more.
10 Innovative Content Ideas to Spice Up Your Strategy
When it comes to marketing, content is king. It’s easy to understand this mantra when branded content is literally around every virtual corner online. However, when you break down content marketing by the numbers, the results are pretty substantial. On average, a company that invests in content marketing can see a 67 percent increase in […]
SEO for Google Images: 20 Tips to Improve Rankings and Drive Traffic
Have you ever heard about SEO for Google Images? Techniques to optimize your visual content to better rank in search results pages. Are you familiar with them? If your answer is no, it is about time to change that. Especially after a change within Google, that can significantly increase your traffic via images. Since 1 in every […]