Content Marketing for Universities: Attracting New Students in 2023
Well-crafted, informative content is an important part of any establishment’s marketing strategy, universities included. Here’s a look at what you need to know about marketing for universities in 2023.
SEO for Higher Education: 5 Tactics to Boost Enrollment in 2024
Here in the digital age, a solid SEO campaign is a must for every business and establishment, higher education institutions included. Here’s what you need to know about SEO for higher education to help you move to the head of the class and stay there.
5 Ethical Ways to Use Midjourney for Marketing
Just as AI-powered options like ChatGPT can help you answer questions and create content outlines, Midjourney can do the same for graphics and visuals. Here’s what you need to know about using Midjourney for marketing in an ethical way.
7 Key Features to Get Started with WriterAccess (For Customers)
Whether you’re a business owner looking to grow your brand or a marketing agency that wants easy access to some of the best writers in the world, WriterAccess is the solution. It has an easy-to-navigate design with advanced features to ensure you find the perfect writer or writing team. With WriterAccess’s features, you will be […]
Freelancer vs. In-House: What Is the Best Way to Hire Professionals?
A marketing strategy is ultimately only as good as the content team behind it, but is it better to outsource to freelancers or keep things entirely in-house? Here’s a look at all the “freelancer vs. in-house” information you need to make a wise decision.
Plagiarism: What Is It and How Can It Hurt Your Content Marketing?
Although every content marketer technically knows what plagiarism is, it can be challenging to see where the line is in practice. Here’s a look at everything you need to know about identifying and avoiding plagiarism.
7 Reasons Why Social Media Is an Important Part of Inbound Marketing
Inbound marketing and social media marketing aren’t two separate strategies. They go hand-in-hand and play a vital role in growing a business in any industry. Social media trends change year by year. Platforms gain or lose popularity. Consumer expectations change due to world events and other circumstances. Tech advances may force you to adopt new approaches […]
SEO for Nonprofits: 5 Easy Tips to Get Started
Nonprofits are like any business entity in that SEO-optimized content is essential to helping them meet their goals. Here’s a look at what marketers need to know to get SEO for nonprofits exactly right.
5 Best Practices for Managing Freelancers Stress-Free
Outsourcing tasks to the best freelancers is a terrific way to streamline your content creation routine and stay ahead of the curve. Here’s what marketers should know about how to manage freelancers like a pro.
5 Proven Ways to Convert Traffic Into Sales
To generate conversions, effective content marketing is crucial. Metrics, trust-building, A/B testing, and strong CTAs are practical strategies for converting website traffic into sales.