AI and Cybersecurity: How Do They Work Together?

Artificial intelligence is a powerful tool that is revolutionizing many industries. It can curate content and process data and personalize user experiences to generate brand loyalty. It can also protect a business from data breaches, hacks, and other internet-based threats. Cybercrime is a serious problem for every single business. In 2022, over 420 million people were affected by […]

Ion’s Marketing Technology Stack

In 2016, Scott Brinker, also known as ChiefMartec, collaborated with his Ion co-founder to showcase their marketing tech stack for the second-annual Stackie Awards. They decided it would be a fun exercise to frame Ion’s marketing tech in the context of its processes. Though Ion may not be eligible to compete for a Stackie, they were excited about creating their own.

How to Succeed with Sponsored Content

Sponsored content can be a valuable part of any digital marketer’s ongoing strategy, but getting it right takes finesse and know-how. Here’s a closer look at everything you need to know to get ahead.

Contently Alternatives: 5 Ways To Outsource Content

If you want the best freelance writer for your business, Contently may be one of the more well-known options, but is it the best? There are actually quite a few alternatives, including WriterAccess, TextBroker, and Freelancer.com. Exploring other content delivery sites can help your business thrive.

How to Build a Product Marketing Strategy in 2024

While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 products launched every year. With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal […]