Writing Metadata: Examples and Best Practices
Enhance your website’s SEO with effective metadata. Learn about types, best practices, and examples to improve search engine visibility and attract your target audience. Don’t miss out on the benefits of well-crafted metadata!
AI Detection Tools for Content Marketers
These days, AI-generated content is everywhere. It’s also getting harder for content marketers to detect this material, but the right AI detection tool can help. Here’s what you need to know.
The Storytelling Pyramid in Marketing: How Freytag Can Help You
Think for a moment about how many ads and slogans you’ve been bombarded with during the last 24 hours. They’re literally everywhere, from billboards, leaflets, newspapers, and magazines to online ads that follow us across the internet. Even when we’re trying to relax, there are ads on TV, too. Now think about how many of […]
How to Build an Authoritative Website
Authoritative websites matter because they attract organic traffic and establish trust. To make your website authoritative, focus on providing well-written content, choosing meaningful topics, practicing good SEO, using multimedia, ensuring responsiveness, building brand recognition, utilizing authoritative resources, and tracking website authority.
How to Write a Blurb That Converts
You only have a few moments to capture someone’s attention and convince them that your product is what they’ve been looking for, and the right blurb can help. Here’s how to write a blurb that really delivers.
How to Become a Ghostwriter
Aspiring professional writers have many different choices at their disposal these days, and ghostwriting is one option that brings many opportunities to the table. Here’s what you need to know about how to become a ghostwriter and succeed.
How an eBook Works as a Marketing Conversion Tool
Learn how an eBook can work as a conversion tool to help your business grow. By using the readers’ contact info and internal links to your site, eBooks can position you as an industry expert and provide value to your customers.
BeReal Launches ‘RealPeople’, A Feed Of Famous People Only
BeReal was born with the idea of being an app for sharing candid and authentic photos going against the grain of social networks like Instagram with its increasingly standardized feeds and elaborate planning to make posts viral. The idea behind BeReal is to share “real life” photos with your friends, that is, what you are […]
Spoiler Alert: AI Is Not ‘The Terminator’. Humans Will Still Lead Content Creation
As a Digital Marketing Specialist working in Brazil and marketing for a North American company, it has been a fascinating experience to navigate the rising trend of Artificial Intelligence (AI) within the content creation industry. And I’m saying this not only because industries from similar segments can perceive AI so differently – because trust me, […]
8 Fact-Checking Tools To Help Stop Fake News From Spreading
You might remember how during the pandemic of 2020, there was this whole thing about 5G causing Covid-19. But fake news has been a problem way before that. So, the media and governments have been trying all sorts of things to stop fake news from spreading. And there are plenty of tools out there to […]