The 6 Main Insights For Marketers From Our Jam Sessions in 2022
The content marketing universe is a wide space full of different possibilities, knowledge and experts. Inside it, we can find an endless variety of subjects that may help professionals and businesses succeed in their strategies. With so many topics to cover and subjects to specialize in, it is easy to understand the need for becoming […]
TikTok Is Taking Steps To Reverse Dip In Members, Other Pressures
Until the start of 2023, TikTok had quite the claim to fame: the fastest growing app. Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. Tech and marketing experts have been enthusiastic, but many were admittedly […]
Top 10 Marketing Initiatives to Try in 2024
Although marketing may seem like a simple concept, it’s actually complex and ever-changing. Fresh, original marketing initiatives are crucial for staying ahead of the game. Here are ten to explore in 2024.
How iFood, The Largest Delivery App In Latin America, Went From 0 To Almost 1 Million Hits In Less Than A Year
After the partnership with Rock Content, iFood reached 900,000 hits, consolidating its online audience. See how content marketing helped iFood to get closer to partner businesses.
The Best 2023 Super Bowl Ads: Themes & Takeaways From The Year’s Top Commercials
The 2023 Super Bowl delivered exceptional ratings and an exciting game. As per usual, however, some viewers were more interested in the commercials than the action on the field. This year’s lineup certainly delivered, even though the ads were far from groundbreaking. While we anticipated all the usual themes for this year’s commercials, there were […]
Research Shows Data Control Trumps Brand Loyalty for Today’s Consumers
According to research conducted by Ipsos and Google, the average consumer’s desire to maintain control of their personal data when interacting with the brands they buy from is more important than their desire to continue buying from their preferred options. Nearly half of the participants – 16,000 people hailing from the United States, Mexico, Canada, […]
Microsoft vs Google: Tech Giants’ Dispute For The Future Of Search Worries SEO Professionals
If you have accessed social networks in recent days, you are probably already aware of the news about Artificial Intelligence (AI) tools that are moving the market. On the one hand, Microsoft will invest heavily in ChatGPT’s technology, an artificial intelligence chatbot developed by OpenAI, which must be incorporated into the Bing search service. On […]
Google Maps Is Bringing New Features To Enhance Interactivity And Immersion
Look what Google is up to this time! The company will raise the level of interactivity of Google Maps through immersive vision. The new features are called Immersive View and Live View and are built with advanced artificial intelligence, Street View data and aerial imagery. But, stay calm! In this article I will try to […]
Google Announces Bard, Its AI Chatbot. What Will Be The Impact On SEO And Digital Marketing?
ChatGPT has been an undeniable sensation, so it’s no surprise that tech conglomerates everywhere are in a bit of a frenzy to respond. Google’s AI chatbot, known as Bard, was recently announced as a ChatGPT competitor. Let’s look at what we know about it, what it will mean for the larger tech industry, and how […]
Instagram Co-Founders Announce Artifact, An AI-Driven News Aggregation App
More than four years after leaving Instagram, the co-founders, Kevin Systrom and Mike Krieger, return to the market to announce the launch of a new app: Artifact. The idea of this app is to create a personalized feed that contains articles selected from editorials ranging from major newspapers, such as The New York Times, to […]