What Advertising Trends Will Super Bowl 2023 Bring?
Every year, tens of millions of viewers across the country and around the world look forward to the Super Bowl. The Super Bowl is the annual playoff game of the National Football League (NFL). It is the final game of the season and is used to determine the champion of the competition for that year. […]
Yandex Leaked Ranking Factors: Are There Good Insights for SEO Professionals?
Recently, Yandex, the Russian search engine built as a “clone” of Google by its former employees, suffered a data leak where 1,922 ranking factors were revealed. Although they also have many differences, Google and Yandex searches have a similarity in 70% of the results. For SEO professionals, it’s a big event, since to understand how […]
Twitter Is Exploring Payment Features, And Going A Step Beyond Content Creation
After a very troubled and controversial 2022 for Twitter, we already have the first signs that 2023 may not be that different in bluebird land. According to The Financial Times, Elon Musk, the newest Twitter CEO, is planning to make Twitter a payment platform, going entirely beyond anything we could have possibly imagined for Twitter’s […]
Instagram: Photos Will Get More Focus in 2024, As The App Admits It ‘Pushed Videos Too Far’
Instagram is shifting its focus back to photos in 2024 after admitting it “overfocused on videos” in 2022/23.
Google Optimize Will Be Discontinued. Let’s Look For A/B Testing Alternatives
Google Optimize is officially set to be sunsetted in September 2023, leaving marketers without one of the most popular tools for A/B testing and user experience optimization. This Google Optimize sunset will significantly impact marketing professionals who rely on Google Optimize to make data-driven decisions about website design and user experience. Marketers need to understand […]
Saying Goodbye to our Live Product
Even great things come to an end sometime, and that time has officially arrived for Live. If you’re one of our clients who uses Live, you might know that we already started reaching out to you to ensure a smooth transition. If you’re not, this article will provide a little more context and if you […]
Google Is Planning To Include Chatbot Features To Its Search Engine This Year
We’re all used to Google telling us how to rank well, how to produce good content for people, and delivering good experiences to them. It was then that ChatGPT arrived in full force, showing countless possibilities to create content in different ways and changing future marketing trends. In a way, Google didn’t care so much, […]
Content Marketing Budget: How to Allocate Resources in 2023
Content creation is often hailed as the starting point for successful digital marketing. However, the truth is that every piece of content begins with a transaction. Whether it’s the physical act of typing on a keyboard or the mental process of brainstorming and organizing ideas, the foundation of it all lies in the mighty transaction […]
10 Tips for Creating Content Faster (Without Sacrificing Quality)
Creating phenomenal content that turns heads and delivers results isn’t easy these days. Brainstorming topics that will resonate with a target audience takes time, effort, and know-how. Truly next-level content requires creativity and a knack for innovation, and you need to generate a lot of it if you’re serious about succeeding. That said, it’s not hard to see why […]
How Can Artificial Intelligence Help in Producing SEO-Optimized Content?
AI is everywhere these days, dramatically changing the world of content marketing, and it’s here to stay. Here’s what you need to know about the role of AI in SEO and how it might help you with your ongoing strategies.