Google Releases Updates on Article Structured Data
Google has updated documentation for Article Structured Data covering Article, NewsArticle, and BlogPosting. This update is intended to make the title property more compliant with guidance on title elements and title links. Let’s understand better what this update is and how it impacts marketing strategies. What Is Article Structured Data? Structured data is a standardized format that […]
Possible TikTok Ban in the US: What Does This Mean for Marketers?
TikTok’s COO, Vanessa Pappas, testified in front of the Senate Homeland Security Committee in 2022 claiming that “non US-based employees, including China-based employees, will only have access to a narrow set of TikTok US user data, such as public videos and comments available to anyone on the TikTok platform, to ensure global interoperability.” Whatever TikTok […]
New LinkedIn Features: What to Expect From the Social Network in 2023
LinkedIn is a social network that has gained prominence in many companies’ marketing planning. However, it still falls short on features when compared to other social networks. Therefore, the network has launched some new features, such as improved search results and analytics. More recently, the social platform announced the arrival of seven new features, which […]
The SEO Recap of 2022 and What’s Ahead in 2023: A Must-Read Retrospective
2022 was a year that shook things up for SEO professionals, right? Never-ending Google algorithm updates, GA4 getting closer to being a daily reality, and users changing search patterns—yup, there’s a lot to catch up on for 2023. But how can you avoid getting lost in all this new information and find the best path to […]
6 Best Legal Content Writing Tips
Legal content writing is different from standard content writing, because there are potential pitfalls with legal knowledge. Writers have to be very careful about accuracy, and ensure they’re conveying proper information for legal professionals and their clients.
Intent Marketing: What is it + 5 Best Practices To Try in 2023
Intent marketing helps your business reach customers who are already ready to buy what you’re offering. The goal is to make sure they buy from you instead of from your competition.
Lead Gen Marketing for B2B Success
When you want your business to grow and succeed, having the right content for lead gen marketing is key. Quality content that targets potential customers should be a significant part of your lead generation strategy.
How to Write Your Life Story Already
“I’m going to write my life story!” I remember proclaiming those words back when I was around 19 years old. I also remember the response I got from some lady who heard the proclamation. “How can you write a life story if you haven’t even lived yet?” Oh. The lady had a general point. But […]
4 Steps to Build a Pillar Content Strategy for SEO
A pillar content strategy for SEO allows you to boost traffic while making your website a key industry resource for your customers.
4 Tips to Hire a Content Writer + Where to Find The Best Writer for Your Strategy
You already know that great content is important for your business. It helps you get found in search results and brings in customers who like what you have to say. But getting that content might feel daunting. Here’s how to hire a content writer.