The Content Marketing Guide for Beginners
Content marketing is a digital marketing strategy that revolves around the use of (you guessed it) content. Content is any form of digital media that your business uses to attract, engage, or retain customers. It can include anything from blog posts and articles to ebooks, social media posts, webinars, videos, infographics, and more.
A Retrospective on Consumer Behavior in 2022 and Forecasts for 2023
The COVID-19 pandemic was undoubtedly a major boost for technological acceleration and changes in consumer behavior. Trends were anticipated, and new behaviors emerged—from the way people search (Generation Z uses TikTok more than Google to do searches) to what people expect when buying and interacting with brands (such as seeking brands’ real purposes and a good user […]
Google And Meta Are Expected To Represent Less Than Half Of Ads In 2022
For years, Google and Meta have dominated digital advertising in the U.S. Now, they’re losing ground to giants like Amazon, TikTok, and Microsoft. In a major shift, Google and Meta’s combined market share of the digital advertising industry in the United States is expected to drop below 50% for the first time since 2014, according […]
5 Graphic Design Trends To Keep An Eye On In 2024 (Plus A Bonus!)
Keeping up with the latest graphic design trends is essential as we look back at 2022 and ahead to the possibilities of 2024. From TikTok’s consolidation as one of the main social media platforms to the Musk/Twitter soap opera, Metaverse, AI Art surge and the World Cup, 2022 was a very busy year, with a […]
The Top 6 Freelance Writing Niches Worth Exploring
If you’re looking to make it as a freelance writer, establishing a niche or area of specialty will help immensely. Here are the top 6 niches worth exploring right now
5 Steps to Create a Winning Freelance Writing Portfolio
To attract new clients and showcase your writing talents, it’s essential to have a solid freelance writing portfolio.
Gated Content versus Non-Gated Content: Which is Best For Your Marketing Strategy?
After creating a piece of content, one of the most commonly asked questions that marketers ask themselves is whether or not the content should be gated. Here’s when to consider gated content.
35 Writing Tips To Better Your Writing
These 35 tips can improve your writing and enhance a skill that will be useful for the rest of your life.
Freelance Copywriting Jobs – Where Do I Start?
Starting a job as a freelancer can be a rewarding and exciting career. Many people are turning to freelancing as an alternative to traditional jobs.
Look Out YouTube! TikTok Is Now Testing A Horizontal Full-screen Feature
TikTok is now testing a new feature, letting some users change their view to show a horizontal full-screen view of their chosen videos. This offers a change from the usual vertical video scrolling usually seen on TikTok. Combined with another recent change to allow longer videos of up to ten minutes, this very much feels […]