How to Create Content That Will Rank in 2024
User behavior evolves every day. In a post-pandemic and AI-boom society, this is more apparent than ever. People are changing the way they create and consume content online, the way they search, and the way they interact with each other and with brands. Naturally, the entire internet infrastructure (Search Engines, social media, news websites, etc.) […]
Rethinking the Narrative: Is Content Marketing ROI Just a Myth?
Exploring the content marketing ROI myth is crucial for businesses to grasp their marketing efforts’ real impact. While the benefits of content marketing may be subtle, it remains the best way to build trust and nurture loyalty in your audience, translating into sales and retention.
How to Hire a Graphic Designer: The Complete Guide
Connecting with the right graphic designer is a must if you’re serious about making your website and visual assets pop, but hiring the right person for your brand is crucial. Here’s a closer look at how to hire a graphic designer you’re sure to be happy with.
Spice Up Your Brand: Adding Flavor with E-E-A-T in 2024
In the E-E-A-T landscape, making your brand stand out in your industry is essential. When people think of your industry, you want them to think of your company. But how do you accomplish that in a world where most businesses have nearly 30 competitors? There is an infinite amount of branding advice online. Be unique, be consistent, and create a […]
Google March 2024 Core Update: Low-Quality Sites Being Deindexed
The March 2024 Google Core Update is turning the SEO landscape upside down. Uncover the details of Google’s crackdown on spam and the new content rules. The SEO game is evolving – stay in the loop!
E-E-A-T SEO: The Secret Sauce to Skyrocketing Your Rankings
Google has more than 200 ranking factors. Trying to remember each one is enough to make anyone’s head spin. Thankfully, you don’t have to memorize each of these factors to do well on Google. You just have to remember the acronym E-E-A-T. Unpacking E-E-A-T SEO: What It Is And Why It Matters You’ve likely already […]
E-E-A-T Content Unwrapped: The Recipe for SEO Greatness
E-E-A-T isn’t just one of Google’s many updates. It’s the criteria by which Google will analyze content long-term. “In determining page quality, Raters must consider EEAT.” These are Google’s exact words. What does this mean for your content? Simply put, anything you write should adhere to E-E-A-T standards. What Is E-E-A-T Content, And Why Does It Matter […]
Decoding the Essence: What Is Social Media Marketing and Why It Matters
Today’s most successful brand managers understand that building lasting customer relationships is about meeting them where they live — so a solid social media strategy is vital. Here’s a look at how to do exactly that.
Don’t Be Afraid to Get Your Hands Dirty: The Value of Brainstorming
If you’re like most writers, your love affair with words started long ago, maybe way back in grade school. From those early days of brainstorming ideas for stories and essays, you’ve honed your craft and learned to play with language in creative ways. Remember looking with wonder at your first reading book? Those pure white […]
Making Time for Pokemon: Creative Ways to Find Time for Fun During the Workday
As a freelance writer, you may put in 8 hours or much longer to meet clients’ deadlines. However, like most jobs, if you keep plugging away at a task without taking breaks and relaxing, there is likely to be a decline in quality. That’s why you, as a writer, need a break now and then. If […]