Learn 10 crucial tips to start a business from scratch!
Learn how to build a business from these 10 essential tips and what are the most successful market ideas to invest in.
SEO’s Got Talent: Exposing the Wonders of Google Search Generative Experience
Google has spent years enhancing the search experience. Recently, they brought AI into that process with the Google Search Generative Experience, or SGE. This represents a new approach to organizing search results for users. It also promises to provide higher-quality information within those results. SGE is the newest way generative AI is changing how businesses […]
AI Content Creation: Beyond the Buzzwords, Crafting a New Era of Creativity
Explore the transformative impact of AI in content creation for 2024 and beyond. Navigate ethical considerations and discover the power of human-AI collaboration to reshape creative processes. Let’s dive in!
Branded Traffic Secrets: The Gateway to SEO Domination
Branded traffic isn’t just one more type of traffic to keep track of. It offers fast results and is key to the long-term success of your business. Statistics from August 2018 to August 2019 found that 42% of online searches worldwide are branded. The implications of this are huge. It means over 40% of consumers […]
Google’s SEO Guide for Beginners Gets a Refresh!
Google SEO beginner’s guide got an update in early February, showcasing ways to craft an inspiring web page with an impeccable user experience. Here’s the lowdown!
TikTok vs YouTube: Is TikTok trying to become YouTube?
The clash between TikTok and YouTube has taken a new turn, leaving us to wonder if TikTok is gearing up to be the next YouTube sensation. Buckle up, as we delve into this clash of the video titans! Setting the Stage: A Brief Historical Context Once upon a time (well, in 2020, to be exact), […]
SEO in the Age of AI Search
2023 has served as a powerful reminder that some things, especially in the dynamic world of tech, marketing, and content, simply don’t follow a script. Last week I wrote a post about 2024 marketing “non-predictions”; in fact, I decided to turn my attention to possibilities and emerging trends already reshaping the marketing and content landscapes. […]
How I improved conversions by 37% with a simple A/B test
In the digital landscape, your sales success will increasingly depend on your ability to adapt, innovate, and optimize marketing tactics. Following our recent acquisition of WriterAccess, a leading freelance content creation platform, we embarked on a quest to understand and optimize the customer journey through constant testing and learning. One of these tests not only […]
Programmatic SEO: Strategies, Examples, and Getting Started
In 2024, one of the best ways to drive traffic to your website is still via search engine optimization (SEO). However, thanks to advances in modern technology (notably AI), it’s never been easier to rank for different keywords to capture as much traffic as possible. One of the newest methods to hit the scene is […]
Google is killing cookies, but not really: What you need to know
In the ever-shifting landscape of digital marketing, Google has thrown a curveball by deciding to bid farewell to third-party cookies for many Chrome users. A few days ago, Chrome said goodbye to cookies for approximately 30 million users—around 1% of its entire user base. And by the time we say goodbye to the current year, […]