How to Prevent a Live Q&A from Turning into a #BrandFail

Should live brand Q&As be put to rest given their not-so-stellar track record? Not necessarily. Here are a few tips to m(...)

Ion Interactive Writer

Dec 7, 16 | 3 min read

Want a Dog? Use Content Marketing!

If you've ever bought a dog or thought about buying a dog, you know just how tough it is to get buy-in from internal sta(...)

Ion Interactive Writer

Dec 5, 16 | 1 min read

Are One-Off Requests from Sales Impacting Your Content Marketing Strategy?

Content marketing plays an integral role in an organization’s overall strategy and success. As a result, content marke(...)

Ion Interactive Writer

Nov 22, 16 | 3 min read

How to Align Content Marketing and Demand Generation Teams

The two teams need a plan, a marketing roadmap, that unifies content creation with demand generation programs.(...)

Ion Interactive Writer

Nov 9, 16 | 3 min read

How to Write Medical Content That Patients Will Understand

Medicine is a complex field no matter which specialization you work in. The terminology used among collea(...)

Ion Interactive Writer

Nov 7, 16 | 4 min read

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

To spark some inspiration for content marketers using long-form storytelling as part of their content strategies, we've (...)

Ion Interactive Writer

Oct 26, 16 | 4 min read

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. These mistakes(...)

Ion Interactive Writer

Oct 17, 16 | 9 min read

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

The rise and importance of content marketing has provided companies with more opportunities to tell stories online that (...)

Ion Interactive Writer

Oct 12, 16 | 5 min read

Cocktails & Content [San Francisco]: What We Learned from Our Panelists

We brought together San Francisco's brightest marketing minds for a discussion about content strategy – and cocktails.(...)

Ion Interactive Writer

Sep 30, 16 | 2 min read

Short-form & Long-form: Where They Fit in Your Content Strategy

Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great to(...)

Ion Interactive Writer

Sep 28, 16 | 5 min read