Are You Suffering From a Case of Freelance Guilt?

Do you experience feelings of guilt when you take breaks during the day or end your work day early? Do you feel like you(...)

Ion Interactive Writer

Dec 9, 15 | 3 min read

What is Marketing Performance Measurement and Management

MPM is a powerful tool for agencies to harness, but what does it mean? Marketing performance measurement and management (...)

Ion Interactive Writer

Nov 13, 15 | 2 min read

The Oxford Comma: A Study in Class Warfare

The Oxford comma is that rare thing in the mechanics of the English language. It is completely optional. Really, th(...)

Ion Interactive Writer

Nov 7, 15 | 3 min read

Write Tight: 6 Tips for Finding the Perfect Sentence Length

Writers dedicate years of their lives learning how to masterfully craft sentences that combine clauses in intricate ways(...)

Ion Interactive Writer

Nov 5, 15 | 3 min read

What Your Flesch-Kincaid Score Says About You and Your Writing Skill

Save Your $5 Words for the Academics Ever since you got out of high school, you have known that the way readers perceive(...)

Ion Interactive Writer

Oct 31, 15 | 3 min read

How to Stand Out by Writing with Bullshit (When to Use Profanity in Email Marketing)

**Warning: Mild profanity ahead. If minor curse words offend you, you may want to stop reading now. Consider this your O(...)

Ion Interactive Writer

Oct 27, 15 | 4 min read

Writing for the DIY Industry

In the last few years, the DIY (Do It Yourself) has blossomed as evidenced by the growth of Pinterest and the numerous D(...)

Ion Interactive Writer

Oct 15, 15 | 3 min read

From Baby Boomers to Generation Alpha: The Rock Content Guide to Generational Marketing

Identifying your target audience, what devices they use, and where they’re most active is essential to any successful (...)

Ion Interactive Writer

Oct 9, 15 | 1 min read

3 Sports Marketing Strategies To Engage Fans With Fresh Content

It’s a busy season for sports marketers; European professional soccer (football) is back on the pitch, while North Ame(...)

Ion Interactive Writer

Sep 16, 15 | 4 min read

Internal Dialogue: The Genuine Pleasure Of Small Talk

Let’s face it, internal dialogue among global organisations has always been a challenge. On the one hand you want dept(...)

Ion Interactive Writer

Sep 14, 15 | 3 min read