5 Reasons Why Content is the New Ad

If content is the new ad, then engagement is the new click-through. In other words, it’s one the benchmarks advertiser(...)

Ion Interactive Writer

Apr 1, 15 | 5 min read

How to Best Advertise Your Own Writing Services

As a freelance writer, you obviously need to know how to write well and with efficiency, so you can meet deadlines. Howe(...)

Ion Interactive Writer

Mar 4, 15 | 2 min read

Where Do You Get Your Ideas?

There are typical questions that people ask professionals in most fields. I am a writer and one of the side benefits of (...)

Ion Interactive Writer

Mar 1, 15 | 2 min read

5 Visual, Social Media Travel Content Marketing Wins

What better way to persuade someone to book a trip than to take them there using compelling photos and video? Storytelli(...)

Ion Interactive Writer

Feb 26, 15 | 6 min read

Outlining vs. Freewriting

If you’re looking for the best approach to writing, the bad news is that there are no objective answers. The only advi(...)

Ion Interactive Writer

Feb 18, 15 | 2 min read

Kickin’ It Old School: 5 Still Relevant Marketing Techniques from the ’60s

In marketing, we often find ourselves chasing the latest trend. But why not take a break for a moment and instead c(...)

Ion Interactive Writer

Feb 5, 15 | 3 min read

5 Examples of CPG Content Marketing Wins

CPGs are increasingly turning to digital, mobile and social platforms for brand awareness and audience engagement. Emark(...)

Ion Interactive Writer

Jan 27, 15 | 6 min read

Premature Congratulation Syndrome, and How It Kills Your Momentum

I have developed a terrible habit in my writing of late. When first I put pen to paper, as it were, I maintain a laser-l(...)

Ion Interactive Writer

Jan 26, 15 | 3 min read

Want to be a Medical Writer? These 4 Top Websites are For You

For those of you just getting started as a health care or medical writer, finding accurate and timely health and me(...)

Ion Interactive Writer

Jan 21, 15 | 2 min read

Top 9 Tips for Finding and Working with an Advertising Agency

Non-traditional advertising goes beyond simply getting a name out there. Goals such as fostering engagement and creating(...)

Ion Interactive Writer

Jan 21, 15 | 9 min read