How to Create a Knowledge Base? Examples + Best Practices
With more and more customers preferring to find answers on their own, a knowledge base is an essential component of your business. If you don’t have a knowledge base, it’s time to get started.
Understand Everything About Customer Base (Definition, Types, and Growth Strategies)
Your customer base is the core of your marketing and sales efforts. Having a strong and loyal customer base can help you increase recurring revenue and have a strong sales program to build from.
Cause Marketing Campaigns: Get Inspired to Create Yours
When a for-profit business and a nonprofit organization join forces, the results are positive for everyone involved.
Take Sales to the Next Level with Long Tail Marketing
Boost your profit by implementing the long tail marketing strategy of selling less of more.
The Ultimate Guide to Vertical Marketing System
Companies usually use one of two marketing methods to get products in front of their customers: horizontal and vertical marketing systems. Vertical marketing systems are designed to have everyone work together, allowing them to operate seamlessly and improve their profits.
What You Need to Know About How to Ask Customers for Reviews
Social proof drives conversions. Whether it is word-of-mouth or online reviews, people put trust in them. Learn how you can take advantage of customer reviews, allowing you to build your credibility and drive sales.
Build an Unstoppable Brand with Fantastic Brand Reputation Management Strategies
A stellar brand reputation is crucial for establishing trust with your customers and ensuring they stay loyal to you for many years to come. Comprehensive brand reputation management is the key to maintaining yours once you have it.
Get Inspired and Empowered by these 3 Digital Marketing Portfolio Examples
A digital marketing portfolio showcases the best of what you have to offer potential clients. Putting together a successful portfolio requires you to understand how to create one using other marketing portfolio examples as guidance.
The Benefits of a Concentrated Marketing Strategy for Businesses
Concentrated marketing involves a strategy of directing all of a brand’s efforts and resources to market a product or service to one segment of its target audience.
Is Differentiated or Undifferentiated Marketing Better for Your Business?
Changing consumer tastes and expectations mean many modern marketers focus on highly targeted campaigns designed to appeal to specific demographics. But in a digital world obsessed with personalization, are there still advantages to undifferentiated approaches meant to appeal to everyone? Read on for answers.