Customer Escalation Management: What You Need to Know
Customer escalation management featuring best practices can not only help you resolve the concerns of a customer, but it can also help to convert that dissatisfied customer into a long-term loyal advocate of your brand.
Learn the 5 C’s of Marketing and Get Ahead
At the end of the day, your brand is really only as strong as your marketing strategy is thorough, and knowing the 5 C’s of Marketing can help you stay on track. Here’s what you need to know to get started.
Things went wrong? You need a Social Media Crisis Management plan
A social media crisis management plan can save your brand’s reputation. In this blog post, we explain different types of crises and how to handle them the best way.
4 Email Marketing KPIs and Metrics You Should be Tracking
You may have heard that email marketing is dead, but the truth is that this is by far one of the most effective marketing channels and is among the highest ROIs in the marketing industry. In order to be successful with your campaign, you must learn how to identify and measure email marketing KPIs.
What is Ambush Marketing & Why it Causes so Much Controversy?
Sometimes controversy pays off when it comes to advertising, and ambush marketing is an excellent example of a controversial approach that tends to get results. But what is ambush marketing, and is it suitable for your company?
5 Psychographic Segmentation Examples to Guide Your Online Marketing Strategies
Segmentation is an important component of organizing and managing your customer database. Let’s learn about psychographic segmentation and look at different psychographic segmentation examples to help you plan your marketing strategies.
What is SOV (Share of Voice) and How to Calculate it
If you’re looking for a way to determine where you stand in your industry and how well you are faring against your competition, then look no further than Share of Voice. The SOV metric is a solid starting point to gaining the information you need to move forward and rise above the competition.
Quality vs Quantity: Should Your Content Marketing Plan Focus on Both?
Content has the potential to build brand awareness, improve the reputation of the brand, engage the audience, and grow the customer base. But many people wonder what is the best marketing approach when it comes to developing content — quality or quantity?
How to Use Storydoing to Boost Your Brand’s Story
Audiences more readily remember stories than they do stark marketing messages, so storytelling has been a critical part of successful marketing for many years now. But now, there’s a new buzzworthy method to consider — storydoing. But what is storydoing, and is it worth integrating into your marketing strategy?
Top Tips for Better Press and Media Coverage for Your Business
Catching the attention of the media and news outlets is an important part of a comprehensive digital marketing strategy.