Unpacking Key Content Marketing Trends for 2024
These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. It’s an absolute must if you’re serious about staying relevant, as is staying on top of emerging trends. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. […]
Elevating B2B Success: A Deep Dive into Customer Experience Excellence
The whole B2B customer experience has changed, and companies that haven’t realized it or done anything about it will be left behind. So, for companies who really want to outsell the competition and provide an excellent customer experience, the questions are “Why does customer experience matter for B2B?” and “How to improve B2B customer experience?” […]
A Comprehensive Guide to B2B Advertising Strategies in 2024
With a new year on the horizon, it’s time to consider B2B strategy. A new year brings with it escalating trends and shifts in thinking that you need to consider. For example, in a 2023 Databox B2B survey, all respondents said they listen to at least one podcast weekly. Forty percent admitted to playing three […]
Demystifying SaaS: Key Statistics, Trends, and Insights
Software as a service, or SaaS, is a huge industry that grows more each year. In fact, the SaaS industry is worth over $195 billion. This growth means that those in the SaaS industry need to be aware of statistics and trends that shape the future and can help them stay ahead of competitors. As we move into the […]
Mastering the Art of Product Integration in Content Marketing
Content marketing is one of the best and most popular ways to promote a brand. It’s flexible, with various content formats and strategies companies could explore depending on their marketing goals and target audience. Various brands and businesses see the value of content marketing in their overall strategy, as well. In 2022, 90 percent of […]
5 Steps to Conduct a Customer Experience Audit to Reduce CX Friction
There are many reasons why a customer may choose you over a competitor. Quality and price are contributing factors. But they’ll stick with you if you give them a great experience. That means a frictionless purchase, delivery, and after-sales process. It also means effective targeted marketing. How do you know if you’re providing an experience […]
How to Manage a Marketing Budget Efficiently: 4 Helpful Tools
Establishing and properly managing a marketing budget is more than just a good idea in today’s business world. It’s an essential part of making a lasting success out of your brand. Here’s what you need to know about how to manage a marketing budget to get ahead.
Motion Graphic: A Complete Guide From Storyboard to Production
Motion graphics are a brief experience that not only provides data visualization but also tells a story. It’s a type of content that encourages sharing and can easily become viral, ensuring your brand’s visibility. But, to reach engagement, motion graphics must be well executed.
2024 Updated List of Health Information Resources for Marketing
The U.S. healthcare landscape has been radically transformed as millions of previously uninsured Americans access coverage for the first time thanks to the Affordable Care Act. What an opportunity this presents for professional writers who sift through complicated information and conflicting opinions, making coherent sense of emerging trends. List of Health Resources to Create Accurate […]
Market Research Survey: How to Do One and Questions to Ask
Before you can put together a winning marketing strategy, you need a well-developed working understanding of your target market. Market research surveys are an effective way to do exactly that. Here’s what you need to know to get them right.