What is Link Baiting? [+ 7 Types of viral content to generate more links]
Link baiting is a series of techniques used to attract backlinks to web pages. This practice increases the chances of being linked to other websites.
A Beginner’s Guide to LinkedIn, the Biggest Social Network for Business
Learn the main features of the most famous social network for business. In our LinkedIn guide, you will discover how to mix Digital Marketing and Social Media strategies to build an attractive profile.
Can Log File Analysis Help You Improve Website SEO?
Log file analysis is a helpful way to gain insights into how your website is crawled and indexed by search engines.
Baidu vs Google: Differences you need to know when it comes to SEO
Known as the Chinese Google, Baidu is becoming an increasingly important part of ongoing digital marketing strategies everywhere. Here’s what you need to know about how it compares to Google.
Key Elements to a Brand Vision Statement + Best Examples
Creating the perfect brand vision statement can seem like an incredibly overwhelming task, but it doesn’t need to be. This guide will help you share with the world your brand’s goals for the future and how you intend to get there.
6 of the Best SEO Podcasts You Should Be Listening
If you have been wondering just what SEO is or how it can help your company, there is information waiting for you to digest in libraries, bookstores, and the web. But if you’re busy, like most of us, here is our comprehensive list of the best SEO podcasts to enhance your knowledge.
What is Brand Mission and How does it Help you Reach your Objectives?
Every marketing expert should know how to create an effective brand mission statement that truly sets a company apart. Discover the basics of brand missions in our article.
9 Top SEO Newsletters to Boost Your Marketing Campaign
Keeping an eye on industry trends is the key to staying relevant in the marketing world, and subscribing to the right SEO newsletters makes it easy. Here are a few examples that belong on every marketer’s reading list.
Product Landing Pages: Essential Elements and 5 Inspiring Examples
Great product landing pages are key to increasing your conversion rate. Learn why in this blog post.
Why Should Your Business Care About Social Media Awareness?
Over 50% of humans spend 2.5 hours of their lives daily on social media platforms. Why? It’s all about human interaction. Brands can use this to drive awareness and increase sales.