Setting Up for Success: Best Practices for Briefing and Guiding Freelancers Through the WriterAccess Platform
No one ever says teamwork is simple. Even when your colleagues are easy-going and friendly, at some point, you’re bound to encounter disparities in thought or execution methods for a given task. When it comes to outsourced team members, such as freelancers and consultants, communication and engagement can be even trickier. Likely, you won’t have […]
How to Create a Killer Real Estate Content Marketing Strategy
Content marketing is an integral part of any well-rounded business strategy, including for those in the real estate industry. Here’s a closer look at how real estate content marketing can help you take your business strategy to the next level.
What is Film Marketing? 3 Examples to Get You Inspired
Unprecedented entertainment industry strikes didn’t just affect movie production. They also rocked marketing, upending how things have been done for decades and bringing new ideas and tactics. Large studios have never been shy about splurging on advertising. In fact, many have spent over 50% of a movie’s production budget on promotional efforts. Much of the marketing, however, was […]
Marketing Tools for Small Business Consulting Firms
If you’re running a small business consulting firm, you need to deliver high-quality materials to your clients. Fortunately, there are five tools to help you create these deliverables, from websites to blog content and more.
What Are Subject Matter Experts? Boost Results with Specialist Professionals
One of the best ways to connect with your audience is via content marketing. However, while generating content itself is great, what matters most is that it’s informative and valuable for your customers. One of the best ways to do that is by tapping into a unique and practical resource—subject-matter experts (SMEs). While not all […]
B2B vs. B2C Copywriting: All You Need to Know
Smooth, effective copywriting is more than just a key marketing technique for improving your bottom line. It’s also the beginning of a conversation between your brand and a potential customer. How that conversation ultimately goes depends on how you approach key factors like values, pain points, and solutions. First, just so we’re on the same page, let’s […]
Beginner’s Guide to Data Analysis for Marketing
Data Analysis is the systematic application of logical and statistical techniques on raw data to gain useful information. Through data analysis, you can separate the phenomenon of interest from the ‘noise’ in the data. You can also use data analysis to describe, condense, and evaluate data. The data analysis process can be used to guide […]
What Is NPS and How To Boost Customer Loyalty?
A positive customer experience is essential to building healthy client-consumer relationships that lead to success, and your NPS can help you keep track of progress. But what is NPS, and how can you use it to help your brand succeed?
Real Estate Marketing: A Complete Guide for Agencies & Realtors
Prospective homeowners are increasingly turning to the internet for the resources they need to help them make informed decisions. Here’s what you need to know to ensure your online real estate marketing strategy gets their attention.
Customer Satisfaction: Boosting Revenue with Effective Strategies
What makes a company successful? If we were to list all the factors involved, we would need much more space than a blog post. However, we can highlight an essential element that is becoming more relevant every day: customer satisfaction. With the wide variety of companies competing for the same audience, the consumer is in an […]