Learn How To Optimize Your Freemium Conversion Rate And Boost Your Results
In the freemium model, users get limited access to your software forever, or they can upgrade to a premium version with better features and benefits. It’s a great method, but are you achieving the best results with it?
What Is Big Data And Why Every Marketing Strategy Needs This Ally
Big Data is the information set present in server and company databases, which can be accessed and have interconnections between them.
Learn How to Optimize Marketing Campaigns
Marketing optimization is the process of tracking each channel your business utilizes and making adjustments based on those results. Keep reading to find out how to optimize your marketing campaigns.
What is Audience Profiling? Understanding Your Audience to Boost Your Growth
Audience profiling is the process of getting customers’ data and segmenting them into groups with similar behaviors. The objective is to know your audience better to create personalized campaigns and increase results.
Is Small Data Essential For Your Business?
Small data provides digital marketers and small business owners with the information they need to make actionable decisions. This is why it’s vital to companies looking to develop effective data-driven marketing campaigns.
Recognizing the 12 Principles of Animation in Premium Explainer Videos
Arcs, timing, anticipation, staging… These are some of the 12 basic principles of animation listed by Frank Thomas and Ollie Johnston, two giants from The Walt Disney Company.
Keyword Difficulty: This is How you Determine it to Favour your SEO strategy
Keyword difficulty is an important element that marketers consider when they need to find the best keywords to rank for. It’s a metric that tells them how much SEO effort it might take to be at the top of the SERPs.
The 7 Best Content Marketing Jobs Out There
If you are looking for a change of career within the marketing industry, or if you are new to marketing altogether and would like to work in this sector, then do not miss this guide. We have rounded up the best content marketing jobs to either launch or elevate your career in content marketing.
What you Need to Know to Become a Social Media Marketing Specialist
Social media marketing specialists monitor, execute and measure social media marketing efforts to guarantee the success of an organization.
How to Create Data-Driven Buyer Personas with Google Analytics
Building detailed, data-driven buyer personas is possible with data from Google Analytics.