How to use consumer behavior data to improve the experience of your customers
Knowing how to collect and analyze consumer behavior data can be helpful for businesses that want to predict their customers’ actions and desires.
SLA (Service Level Agreement): What It Is And How To Do It In Your Company
The SLA avoids situations in which the client asks for something not agreed or fails to comply with previously arranged terms.
Freemium Model: A Beginner’s Guide to The Freemium Business Model
More and more, the marketing world sees companies shifting away from traditional marketing strategies toward trusting product-led growth. This approach to marketing aims to build brand awareness by introducing a high-quality product to a large audience of users. With the right product, the experience speaks for itself. The freemium business model falls into the category of […]
SaaS Marketing: 26 Powerful Lead Generation Strategies
Your team has put a lot of hard work into developing the best SaaS platform possible. However, gaining subscribers and users involves a lot more than just sprinkling a few social media posts out there and hoping for the best. Having a clear and efficient Digital Marketing strategy is crucial to your overall success. Why is this […]
Strategic Storytelling: Where Business And Stories Meet — Combining All Models
First episode is here. Second episode is here. Third episode is here. It’s time to present a framework to simplify the creation of your company’s strategic narrative. Of course, you can use one of the models previously presented. I found it effective to combine and integrate the most significant elements from the models we have seen so far. Principles and […]
8 Ways to Offer Excellent Service That Customers Won’t Forget
As a business owner, you’d know how important it is to retain your customers and win over their loyalty. Customer loyalty is crucial for a good brand reputation and increased profitability of any business. Customer service plays a key role in helping you win over your customers’ loyalty. According to a Salesforce study, 89% of […]
How a Single Blog Post Brought 2 Million Reais to Rock Content in Less Than 3 Years
In June 2016, Diego Gomes, Rock Content’s CEO, wrote an article about how a single blog post helped us generate R$436,000 (Brazilian Reais) in new deals over just 16 months. The article’s goal was to show that a Content Marketing strategy involves much more than just having a blog and posting frequently. It can bring actual results, […]
How Are Marketing Department Structured In the Age of The Digital Transformation
The internet has drastically changed the way the business world operates. To this end, companies the world over are discovering a digital transformation is in order to ensure long-term success. Sadly, many business owners don’t understand how this transformation works. One common yet deadly assumption is that digital transformation is a product that is acquired on a […]
What Is Growth Marketing And How Can Your Company Benefit From It
If you’ve been in business for any length of time, you’ve likely heard of the term growth marketing. Because growth sounds great, you may have already tried to apply this form of marketing to your business. However, to reach your full potential, it’s important to unpack the phrase and fully understand how it works. In our […]
International Content Marketing: How to Strengthen Your Brand in Foreign Territories?
Every day, even in the most adverse circumstances, hundreds of startups, small companies, and projects supported by significant investments emerge worldwide. Many of them have a common goal and dream: corporate internationalization. In today’s globalized world, in which the internet, social media, and digital platforms connect us all, penetrating foreign markets is a genuine necessity […]