How To Create Brand Guidelines In 5 Simple Steps
When it comes to your branding, you can’t afford to have your brand image muddled in the minds of your leads and customers. It is always easier to start with the best brand guidelines possible than to go back and clean up a mess. Whether you have noticed your team isn’t producing the right content […]
Is Your Team Unproductive? Change This With These 8 Productivity Tools Used By Big Brands
Team productivity is vital for any brand’s success. After all, if your team is slacking off or behind on a project, that affects your bottom line. Fortunately, an unproductive team can easily be fixed by using productivity tools. Rather than switching between multiple apps, productivity tools limit the number of programs employees need to check in order to […]
Boost Your Team’s Best Practices With These 9 Internal Communication Tools
Your brand is only as successful as it can be when your team has seamless communication. While it can be difficult to decide on the best practices for your team, it doesn’t need to be difficult to select the best internal communication tools. The better the tool, the easier it is for everyone to get […]
How to Hire a Freelance Writer: 5 Things You Need to Know About Hiring a Freelance Writer
It’s understandable to be skittish about hiring a freelance writer if you’ve never done it before. You might imagine that as soon as you find one you like, they’ll scatter like a cockroach when someone turns on the light. But unlike cockroaches—which once they arrive won’t seem to go away without bombing the building—your freelancer […]
How We Grew Rock Content’s North America Blog to Over 15x in Less Than a Year
As you may have previously noticed, Content Marketing is one of our pillars at Rock Content. In addition to the 2,000-plus customers we’ve helped reach the top results on Google, our own content has made it there as well. Our blogs serve as our showcase and testing lab for the latest trends, the boldest strategies, […]
Comedy in Content Marketing: How to Add Humor to Your Brand
Your brand is crisp. Your message is clear. Now if you could only add a bit of funny into the mix. You already tried throwing a joke or two into your blogs. And random one-liners on social. Yet you’re still waiting for someone to laugh. While you should be getting giggles, all you’re getting is […]
Don’t Know Which Kind Of Marketer You Want To Be? Check The Main Marketing Roles And Titles
If you’re interested in becoming a marketing professional, you’re not alone. The marketing industry is robust and always growing. There are several different types of marketing roles and titles that you can choose from as you go into this industry. Each one of them contributes to a macro, more robust marketing strategy. We selected a few job […]
How Storytelling Can Transform Your Company’s Marketing
What drives us to buy and acquire new products, goods, or services? Our needs or our wants? When it comes to the indispensable factors in our lives, we agree that it is our needs. For the rest, our wants. While necessary purchases are guided by practical and objective reasoning, purchases motivated by our wants are entirely subjective and irrational. […]
Strategic Storytelling: Where Business And Stories Meet
First episode is here. Second episode is here. Ben Horowitz is a startup founder and VC expert. He has invested in the next generation of leading technology companies, including Airbnb, Facebook, Pinterest, and Twitter. A few years ago, interviewed about leading startups, he was asked about companies insisting that products are the only thing that matters. “You can […]
Strategic Storytelling: Where Business And Stories Meet — Campbell, Vogler And The Classic Hero Journey
First episode is here. In The Hero with a Thousand Faces (1949), Joseph Campbell, a literature professor at Sarah Lawrence College, unpacks his theory that all mythological narratives share the same basic structure. He refers to this structure as the “monomyth” (all hero myths share the same frame or structure) or Hero’s Journey. Campbell summarises saying: A hero […]