Why Every High Tech Company Needs A Growth Manager — And How To Do It Right
High tech companies need growth managers to pinpoint their products’ growth opportunities, develop strategies to fill those opportunity gaps, increase company revenue, and motivate customers to adopt the product. The growth manager (GM) role cannot be understated. It feels more like hacking growth. After growth manager Chamath Palihapitiya discovered Facebook’s key driver for retaining users, Silicon Valley […]
How to Measure and Track Content Performance: 8 Tips on How to Improve Your Digital Content’s Performance
It’s impossible to fix something if you don’t know it’s broken. And that certainly applies to your digital marketing content. With the time and effort you put into each piece of content, your business should be booming. But, on a good day, it barely makes a blip. You’ve already upped your content game, tried adding […]
What Is The Role Of The Buyer Persona In Content Marketing?
The role of the buyer persona in Content Marketing is to drive content creation. It helps you understand your brand’s average consumer’s needs and wants and create the perfect content. It is essential to learn more about this concept.
Become an Indispensable Marketing Professional — Yes, in Marketing
Being a successful marketer is often a challenging process and may require you to work much harder than you’d like to do on tasks that may seem beneath you. That’s because many companies look at their marketing seem as somewhat dispensable and usually an accessory area inside the company. However, if you follow the steps below […]
Money, Get Back! How to Stop Wasting Money with ABM Strategies
Account-Based Marketing (ABM) made its debut in the early 2000s. It was a marketing tactic designed to engage and convert high-value prospects into a customer. Today you find that many businesses are using ABM to leverage their marketing efforts to close more opportunities and upsell to existing customers. Survey data reveals that around 90% of […]
The 8 Most Insightful Buyer Persona Statistics For 2022
Buyer personas are central tools in the most successful Digital Marketing strategies. Based on them, creative teams develop extremely effective content, while decision-makers design campaigns capable of impacting the ideal customer. To better understand their relevance, let’s take a look at 8 buyer persona statistics for 2022.
Personal Branding: Why It’s Important And How You Can Do It Too
Personal branding can help to set you apart from your competitors as it helps to give your potential customers insight into who you are. That insight might be the deciding factor between you and your main competitor.
What Business Growth Means to These 9 Fortune 500 Brands — And Why It Is Not Only About Being the Largest
Everyone interprets business growth differently. While some companies look at it based on how much money they’re making and what their year-over-year profit percentages look like, it can be so much more than that. Many Fortune 500 companies actually embrace qualities that have nothing to do with revenue to determine if they’re experiencing positive growth. […]
5 Five Tips for Creating a Successful Brand Ambassador Program
Branding is one of the essential aspects of business success. A good brand can create the immediately recognizable look and personality that a company needs to stand out. And few things will help expand this facet and make it more effective than a brand ambassador program. This unique program type can produce a synchronized approach […]
Designed For Greater Things: How To Define A Marketing Strategy For The Present And The Future
A marketing strategy is what allows you to achieve your various marketing goals. Here’s how to define a marketing strategy.