When Growth Means Market Expansion, How to Do It Successfully
Business growth is almost always a positive thing for most companies but can become problematic if you don’t have a strategy to handle this process. Too many firms approach growth without a careful and measured understanding of what they want to achieve with this expansion. As a result, a good Market Expansion strategy is critical for businesses […]
What is Growth Hacking: Thinking Outside the Box to Speed Up Your Company
Growth Hacking is a term coined by Sean Ellis. According to him, the most correct definition is: experiment-oriented marketing. The goal is to find opportunities aiming at fast results for the company’s growth.
Content Consistency: See The Backstage Of Strategies That Actually Bring Results
If you employ Content Marketing in your business strategy, you already know that several issues influence your efforts’ outcome. Creating high-quality content that answers the buyer persona’s questions — and is optimized for search engines — is one of the most critical and widespread factors. However, have you ever stopped to evaluate your content consistency and even its coherence […]
Stick With ROI, But Change Your Approach To It
ROI is a concept that is commonly pushed to determine if your marketing strategies are paying off. Many marketers will tell you ROI is dead, and it’s because the metrics are being measured incorrectly. The reality is that ROI is alive and well as long as you know what you’re doing. Once you learn how to approach it more effectively, […]
Reach For The Sky: How To Never Stop Growing In Your Marketing Career
Marketing and Digital Marketing are broad areas, with many opportunities for professionals. Starting a new marketing career is often an exciting proposition that can transform your life for the better. However, many people in this field feel stuck or plateaued, a common issue that can be very hard to overcome without a lot of focus […]
Account-Based Marketing (ABM): learn how this strategy works
Account-Based Marketing is a type of marketing strategy focused on a specific company (account). The campaigns are customized for this account, which brings impressive results.
Heat Map: Find out What it is, What to Use it For and The 3 Best Tools
A heat map is the true tracking of your audience’s activities on a website. With it, you stay on top of all the user’s movements, which is a fundamental basis to do strategic changes and achieve outstanding results.
Participation Marketing: The Need And Impact of Dialogue in Content Strategies
Content is designed as a way to connect with your target audience. The content that you create needs to play to the needs and desires of those who are interested in your brand. When you can produce dialogue, it ensures that there is active participation as well as a way to create more effective content. […]
Distinctive Assets: How To Include These Unique Elements in Your Content Strategy?
Distinctive assets are elements that trigger the memory of a brand and all its attributes and associations. They are slogans, logos, fonts, packaging, sounds, music, and other elements directly associated with a brand, even when there is no mention of its name.
Naming The Game: How To Define Your Brand’s Strategic Narrative
A strong brand experience requires a solid strategic narrative. A good story can attract consumers and make them believe in your company. This effort is a way to establish brands in increasingly competitive markets. It is necessary to identify a significant differential to define a strategic narrative. It is this concept that will guide the story you have to […]