How To Leverage Consultants to Help Your Business Grow in 2022
No one can do everything by themselves. And just because you know how to do something doesn’t mean that you should, or that you’re the best candidate for the job. In order to scale up and grow your business, it’s important to know how to best utilize the strengths of others. By hiring freelance consultants, […]
What is Marketing Analytics? Understand Everything About Applying Data to Marketing Strategies
Marketing is often seen as a creative area in companies, creating campaigns that share the brand with the world and delight the customer. But there is an aspect of marketing that may not appear so creative at first glance, but which has huge strategic importance: marketing analytics. This is the analytical area of marketing, allowing you to […]
What is Human Experience? Learn How to Create Valuable Connections Between People and Your Brand
Technology is so present in our lives that we often forget that people move the world. When it comes to marketing, human beings are behind the screens, elaborating or receiving the companies’ ads and content. For this reason, the concept of Human Experience has gained importance. The intention is to approach brands and consumers with […]
Marketing Takeaways From 2020: What We Learned, What We Did Wrong, and What We Are Focused on for the Future
2020 was one for the record books. Companies had to adapt, and they had to do so while flying by the seat of their pants. It was uncharted territory for individuals and businesses alike. But of everything that happened, one positive that can be gleaned from the past year is what we learned. In achieving […]
14 Content Marketing metrics to track in 2023
To make a qualified measurement, it’s necessary to know the most important metrics. Some of them translate the impact of the strategies and should be tracked frequently. Here are 14 crucial Content Marketing metrics to follow in 2023.
How to Go Viral on TikTok: 19 Tips to Appear on the For You Page
These hacks are essential if you want to show up on the phones of your followers and potential customers.
What is Buzz Marketing And How to Generate Buzz With Your Brand
What if there was a way to get people talking about your brand? We don’t mean a couple of customers reaching out on social media. No, we’re talking about something bigger, like getting your business to the top of Twitter’s Trending Topics. Wouldn’t that be awesome? If you’re looking for results like that, Buzz Marketing is the […]
Content Operations: The Key To Real Performance
Content Marketing is one of the best strategies a business can use to reach new leads and create a long-lasting relationship with customers. That is why marketers around the world choose this technique to increase lead generation and engagement. According to the Content Marketing Institute, 77% of all internet users read blogs, and 61% of them have made […]
How to Build Marketing Resiliency With Technology
When times are good, businesses can emerge, grow, and thrive. There’s plenty for all, and it’s just a matter of claiming your piece of the pie. But when times are tough, we begin to see what those businesses are really made of. Without marketing resiliency built into the business model, marketing departments can’t adapt and […]
What is Product Experience (PX) and How Brands are Using It
The development of digital experiences that please the consumer is one of the major concerns of any CMO. The idea is to provide the audience with experiences appropriate to their characteristics and needs, motivating them to move towards the purchasing decision. Today, especially in the SaaS market, part of this journey takes place in the product itself. The way […]