What Is Value-Based Sales And Why Is It So Important?
Digital Marketing and sales are usually focused on promoting a brand or product so that it organically attracts leads and creates sales opportunities. But there are some niches, like B2B, in which the opportunity needs to be directly engaged by these professionals — a one-on-one effort to show why it is worth closing the deal with […]
Volunteer Week: How Was The Experience of Doing a Remote Global Event With a Focus on Volunteering
Rock.org was founded in 2019 with the mission of sharing knowledge to accelerate social transformation and turn Rock Content into a corporate social responsibility leader. Via educational actions and support for non-governmental organizations, the project also aims to inspire other companies to invest in impact initiatives. More than 400 rockers have already volunteered their time towards […]
Marketing Collaboration Software: The 7 Best Options Available
Marketing collaboration software has become essential to connect team members, especially nowadays, that work is developed in digital environments. On these platforms, professionals can browse planning calendars, manage ongoing projects, and get informed about their daily duties. All this in a collaborative way. In a new world scenario, where tools increasingly help connect people, it is essential to […]
What is Marketing ROI and Why Is It Important?
There is a simple answer: investments need to be justified. Therefore, for each strategy you choose, it is essential to know how much it brings in return. A satisfying cost-benefit is what every company seeks when investing in something. In marketing strategies, that should frequently happen, mainly because there are many strategies to put your […]
6 Ways to Improve Your Value Proposition
The success of a business depends on its ability to overcome challenges. It’s essential to be competitive when facing competitors and deliver to the consumer what they expect from your company. That’s why it is necessary to know how to improve your value proposition. What makes your company different from others? For which reasons should your […]
Product-led Growth: How to Convert Your Product Into the Company’s Central Growth Point
The business world has entered a new dimension and, to adapt to it, we need to understand the concept of Product-led Growth (PLG). Have you heard about it? It is a valuable strategy (and philosophy) that allows us to meet the high standards of today’s users, who expect real and sustainable solutions to their problems. […]
Word-of-Mouth Marketing: Why You Should Give Special Attention to This Strategy
What was the last time you went to a restaurant or a store and simply had to share your experience with a friend? Well, that sort of organic communication can actually be a powerful boost for any business. People often count on their social groups’ experience to judge anything around — in fact, some experts on the […]
International SEO Case Study: How to Generate More Than 2 Million Sessions Without Spending a Cent on Ads
One thing I’ve been learning ever since I began my SEO journey is how this strategy stands out in achieving permanent and organic long term results. This was difficult to understand when I first started to study. But when I embraced a new opportunity as editor of one of our blogs, these concepts soon came into focus. I […]
What is a Data Management Platform And Why It’s So Important to Have a DMP
To be successful in such a disputed market, it is fundamental to adopt some practices that potentiate its results. One of them is the Data Collection process, which seeks to use relevant information to improve your Digital Marketing actions. And to do this efficiently, it is essential to know what is DMP. The acronym for Data Management Platform is the […]
What is a Digital Experience Platform and how to use a DXP
In order to accelerate growth and deliver better experiences to their customers, organizations are seeking to adapt to the digital transformation. In fact, one of the major market changes in recent years is the focus of business activities. If we look at the past, all marketing campaigns had the products or services as their main targets. […]