Content marketing for B2B companies to increase results in 2022
Learn about suitable content for each step of the sales funnel, which elements are important for content marketing for b2b content strategy.
5 B2B Content Marketing Case Studies to Know in 2022
You probably heard a lot about how content marketing is effective in reaching your company’s goals. Considering that, it is common to ask yourself how to develop a good content idea to get its benefits. The key to do that is to choose valuable and consistent topics that will be relevant for your audience. Another […]
Digital Marketing vs Traditional Marketing: what are the differences and how to use both strategies?
Never in its history has the advertising industry seen so many changes in so little time. New channels, tools, and platforms seem to appear from nothing to become the next big thing. The audience demands change quickly. The competition finds new ways to engage and attract customers while pushing the advertising market forward. The idea […]
A Complete Guide to B2B Content Marketing [2022]
For any marketing strategy to be effective, the critical part is to know what audience you are communicating with. After all, however brilliant a campaign or action may be, it will only generate positive results if it makes an impact on who you want to convince to become a customer of your company. That way, […]
How to File Taxes as a Freelance Writer (And Stay Sane While Doing It!)
The gig economy, also known as access economy or sharing economy, has changed the way Americans earn a living. Gig workers, among which are freelance writers at WriterAccess, provide goods and/or services on demand. Just as gig work has transformed the way business is handled today, it has also impacted the way taxes are paid. You […]
What is Inbound Marketing and How Can You Use it to Attract Clients?
The Internet and social media have forever changed the way companies search for new clients. It leveled the playing field, allowing even small startups to fight for the spotlight alongside big, consolidated brands. But more opportunities also mean more competition. So, how can your business reach a wider audience and attract new clients while investing […]
Content Marketing Assessments: How Can They Help?
Since B2B and B2C audiences have distinct needs and priorities, content marketing strategies aimed at each of them are significantly different. In addition to that, generating qualified leads is especially challenging for companies focused on B2B sales. However, there are some tools to facilitate this task, such as content marketing assessments. This kind of assessment […]
18 Digital Marketing terms you need to know as a marketer
Digital Marketing terms make life easier for a marketer. Knowing the exact concept of what you are trying to implement will help you to understand what that is about, and make your life easier when you are looking for tips and good practices. But there are so many of them that it is easy to […]
Importance of Digital Marketing: 6 Persuasive Reasons
You are probably familiar with what is Digital Marketing by now. Most companies have turned their efforts to the digital environment to pitch new clients and maintain relationships with the ones they already have. That gives them an idea of the importance of Digital Marketing and what to expect when promoting products or deals on […]
7 benefits of a Digital Marketing strategy that every business pursues
Digital Marketing and traditional marketing influence the consumer in different ways. As companies have started comparing both solutions, Digital Marketing benefits have become even clearer to marketers. After all, the online ways to promote a business are cost-effective, easy to measure and great for interacting with customers. But what kind of benefits can you expect […]