When Do I Ever Capitalize Seasons When Writing Content
Sometimes I’m writing for an academic client—an actual university, not college student trying to con a writer into writing their essay. Or I’m writing about the coolest holiday of all—Halloween, when trees are at their most autumnal. Seasons. They come and they go. But when, oh when, do you make them proper with capitalization? Let’s […]
Italics Rules for Animal Sounds, Punctuation, and Emphasis
Giving your grammar your best, you might want to italicize. Well, should you? When is this style of font fine and dandy, and when should you not slant your lines? Here are a few quick tips on how to properly use italics. For Emphasis If you have a turn of phrase that you want to make a point give […]
Top 6 Benefits of Working with Freelance Writers
Are you thinking about creating more content for your organization’s website or social media presence? Of course you are – content makes the marketing world go ‘round. Creating great content that brings people to your website or brick-and-mortar can increase sales, save money in advertising costs, and attract better customers who have more loyalty. When […]
N+7 Noun George Perec
N+7, what is this and how does this relate to grammar and wordsmithing? It all boils down to knowing your nouns. According to the Spoonbill Generator, N+7 was conceived by the 20th-century French poet Jean Lescure. Why do you want to use it? It’s simple. To stir up your content creativity. Here’s how to N+7: 1. […]
Why Netflix’s Content Strategy is Failing (And How You Can Do Better)
It’s been a wild two decades, but the king of content is finally starting to lose its crown. The slow crash and burn of Netflix’s shares and their severely lacking debt-to-profit ratio does more than just hint that their content strategy is slowly circling the bowl. In fact, some analysts estimate that the streaming giant has […]
Grin and Bear or Bare It
Well, which grizzly word is it? If you are sitting around spinning the content strings into something shiny and attractive for your audience, start with knowing an idiom like this one. We’ve all heard it or said it ourselves, but when it comes to correctly spelling the phrase, it’s “grin and bear it” that pays. […]
Benefits of a Resources Page – And How to Build This Asset
If you are looking to boost the success of your content marketing program, (and really, who isn’t?), then you will need to build a dedicated resources page. Through its optimized layout, this web page allows you to compile all your resources in a single place for quick and easy access by your readers. With this […]
Name/Brand Repetition: Too Much vs Just Right!
Sometimes when someone makes a point to say your name, it feels thoughtful and other times it feels agenda-driven. When a cars salesperson keeps repeating your name with an over familiarity before they’ve built up rapport, it can feel forced. But when someone you’re on a date repeats your name, it can make you feel like […]
The How, When, and Why of Gating Your Content
To gate or not to gate? It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content? And how are we capturing that […]
Are Clowns Really Funny? Use Humor That Makes Your Customers Laugh
I once met a clown. A real, third generation professional clown from a family who had alternately worked with Barnum & Bailey, Ringling Brothers, and smaller local theatre and circuses. I met him in a campsite where he was waiting on his next professional circus tour (yes, there are seasons for such a thing, much like […]