Content Marketing Institute Releases Trailer for New Documentary
The Content Marketing Institute (CMI) released the official trailer to their new documentary on Tuesday, June 9. “The Story of Content: Rise of the New Marketing,” is CMI’s first film about content marketing and is set to premier at their annual Content Marketing World event on Tuesday, Sept. 8, at the Rock and Roll Hall […]
The Content Marketing Roadmap: A 5-Step Guide to Successful Content Planning
The Roadmap Laying the groundwork for a strong content marketing campaign or strategy is a lot like preparing for a roadtrip. You wouldn’t get into the car without filling the tank, packing some snacks, loading your iPod, and marking the route on your map. Similarly, you shouldn’t jump into a content campaign without building a […]
What is a brand evangelist and why do you need to recruit one?
For all of the sour dispositions and negative brand reviews online, there are many knights in shining armor, also known as brand evangelists. In this article, we show what they can do for your business and why it is important to recruit them.
How to Use Cognitive Behavioral Therapy Techniques to Reduce Procrastination
Is procrastination hurting your productivity? Sometimes, when writing web content, the hardest part can be just getting started. And sometimes you need to get a little creative with your tactics. Cognitive behavioral therapy is a type of psychotherapy which, at least in part, focuses on avoiding negative patterns of behavior and thought for a generally healthier outlook. While it’s […]
Is Social Media Management A Viable Category?
I can hear the collective groans. “That’s a pretty stupid question. How can ask that of a category that generates hundreds of millions of dollars a year in revenue? Whatever you’re on, please share some.” On the face of it, the question does seem idiotic, but hear me out. Let’s start with the premise that […]
The Right Way to Measure Share of Voice on Social Media
Originally posted on LinkedIn Pulse by Rob Clark Share of voice is not a very good metric for public relations. In my professional opinion, the metric is useless. Share of voice as a marketing metric provides quite useful strategic information on what your competitors are doing. Ad space is finite and there is a very […]
How Social Media is Reshaping News
About a third of people in the United States prefer to get headline news throughout the day, according to American Press Institute, and they use a variety of devices to learn the news. Social media helps these Americans get the news they want, when they want to learn it, and in a format that fits their […]
5 Reasons Why Content is the New Ad
If content is the new ad, then engagement is the new click-through. In other words, it’s one the benchmarks advertisers are striving to reach. Content, and the hope that it will lead to some other action, is the hook that goes hand in hand with engagement. “Content is currency,” said Bryan Rhoads, who works on […]
Don’t Quit Your Day Job: Balancing Freelance Writing with a Second, Full-Time Career
In today’s economy, few writers support themselves completely with their writing. In fact, according to the Bureau of Labor Statistics page, “Writers and Authors“, most freelance writers, whether they’re writing a press release or crafting online content, “usually work part time.” That means if we want to pay the bills, most of us must take a second, […]
How to Best Advertise Your Own Writing Services
As a freelance writer, you obviously need to know how to write well and with efficiency, so you can meet deadlines. However, there’s a whole other aspect to the career of being a freelance writer and that entails actually finding work. This is more than just putting together a resume—it’s a whole other aspect to […]