4 Marketing Automation Planning Tips To Organize Your Strategy
Anyone who has ever watched an episode of MasterChef has probably seen the jury chefs on the show scolding the contestants for a dirty and cluttered countertop. That principle of keeping your work environment clean and tidy doesn’t only apply to cooking. It is valid for any activity! And especially when it comes to marketing […]
How Rock Content’s Global Talent Created a Playstation Interactive Story for WIPO
A behind the scenes on how our global team created an amazing interactive experience and how working remotely could help us improve collaboration between different cultures and languages.
91% of People Want Brands That Demonstrate Their Positive Actions on the Planet — Green Marketing as a Necessity
Green Marketing is a practice that has gained increasing prominence due to the growing concern about adopting more sustainable practices.
Communities and Creators Will Support Your Marketing Strategy in 2022
In the 4th century B.C, Aristotle wrote in his book Politics: “Humans are social animals by nature”. Many other philosophers throughout history supported the truth behind Aristotle’s statement. L.S. Vygotsky acknowledged this in Sociocultural Theory of Human Learning and Marshall McLuhan said new communication technologies were building a “global village”. We thrive in communities. Since […]
According to Google, Your Page Will Be Deindexed If Your Site Is Down For a Couple of Days
See what John Mueller, a Google Search Advocate, stated about this, understand how to avoid having a page deindexed and the possible impacts of a deindexed page on Google Search.
Google’s Year in Search 2021: What Marketers Need to Know about Trending Topics in the U.S.
The Holiday season is a time full of traditions, not only in our personal lives but also in the marketing universe. Platforms and brands are in endless recaps of the most important events—and Google has joined that trend. Taking advantage of its colossal bank of information on everything that users search online, Google launched the […]
The Content Secret Behind The Top 10 YouTube Culture & Trends of 2021
With the Holidays closer, it looks like every platform is making a recap of this year’s best trends and contents—and YouTube, of course, is no different. The giant video platform launched a Culture & Trends site where users can learn more about the Top 10 Videos and Creators of 2021. YouTube was not the only […]
What Spotify Wrapped Can Teach About Successful Marketing Strategies
How Spotify Wrapped made the platform grow 21% in downloads (and how you can do that as well)
TikTok, Snap, and Pinterest Challenge Marketers To Make More Creative Ads
This year saw the growth of new players in the world of social media. TikTok, Snapchat, and Pinterest are gaining attention among marketers. And in light of so much growth, 2022 will likely challenge marketers to diversify and get more creative with how they do social advertising. This week, Rock Content will begin to publish […]
If Gen Z Doesn’t Buy Into Traditional Marketing, How Can We Reach This Golden Public?
On the last Black Friday, Generation Z (ages 9-24) proved to spend more money than any previous generation. But, at the same time, data show that brands are losing opportunities to sell to these young people. Want to know why and how not to lose those sales? Follow this post. According to the latest survey […]