Ready to power up your business and make your brand stand out? With Content Cloud, you can get ahead of the curve and make your business stand out from the competition.
Content Cloud includes four services: WriterAccess, Ion, Stage, and Studio. Each one has its own benefits that can help you create and use content to reach your target audience for fantastic results.
What is Content Cloud?
Interested in getting started with Content Cloud? Before you do, let’s chat about what it’s good for and why it’s so beneficial for your business.
Content Cloud is a way to help grow your business through content marketing. It helps improve your ROI (return on investment) and engage your audience in positive ways.
At Rock Content, our Content Cloud includes four services: WriterAccess, Ion, Stage, and Studio. These four services help you produce content that builds your brand.
WriterAccess
WriterAccess is your one-stop shop for quality content at scale. At WriterAccess, you can hire all kinds of freelancers who are experts in their fields. You can find:
- Strategists
- Designers
- Animators
- Editors
- Writers
- Illustrators
Everyone in this marketplace is vetted. They’re waiting and ready to start making quality content for your brand today.
Best of all, WriterAccess is powered by Artificial intelligence to bring human creativity and AI efficiency into your reality.
Ion
For more conversions, consider trying Ion. Ion is a fantastic platform that helps you get the interactive content you want without having to learn to code yourself.
You can create content that helps boost engagement, which in turn means you’ll see more conversions and sales.
Additionally, with the new regulations on data collection, you’ll be happy to know that ion collects zero-party data that stays in compliance.
You can be ready for Google Privacy Sandbox and the changes to come in the digital marketing world with Ion.
Stage
The goal of content creation is to make content that performs the way you need it to. Fortunately, Stage is here to help with that.
This WordPress hosting and management service is tailored to marketing professionals, making it possible to improve your ROI with improved organic traffic and better search visibility.
Studio
Do you want to encourage better collaboration between your teams? That’s what Studio does for you. Try Studio to learn how you can streamline project management and collaborate with your team seamlessly, whether you’re on a call or handling other work.
What is brand experience?
When you hear the term “brand experience,” what do you think? Do you imagine the way your team works or how people perceive your brand? Both are possible answers to the question.
Brand experience refers to how people interact or work with your brand. You want your brand to create a positive, memorable experience.
Your brand should build a strong audience of loyal followers and repeat customers. On top of that, it should maintain a team of individuals who support it because they believe in it.
Brand building is a challenge for many businesses, but we’re here to help. Brand-building solutions offered through Ion help you create engaging content and improve brand awareness, so you can start to see your hard work paying off as people share and interact with your content.
With Ion, you can also collect first-party data, which is a necessity with incoming Google Privacy Sandbox changes. Even better, though, is that first-party data comes directly from your customers so you hear from them what could be improved, what they love, and what they don’t think your brand should be doing.
With branding tools like Ion, you will appreciate that you can more easily win over your prospects. Rock Content offers everything you need to build your brand, from content via WriterAccess to creating a unique and engaging user experience via Stage.
Steps to Grow Your Business With Content Marketing
Now that you know the products you can use to build your company’s brand, you should think about how you can grow your brand through content marketing.
Today, there is an overwhelming amount of information available to digital shoppers. They go online and get bombarded by ads, blogs, videos, and other kinds of content.
Your business’s goal is to create relevant content that they want to see. You need to build a library of content that interests your customers and prospects and makes them want to keep coming back.
How do you do that? The good news is that there are some tips for the trade that will help you get a running start with content marketing.
Used correctly, you may quickly find yourself inundated with new customers and a growing base of people who are happy to see your brand succeed.
Create quality content
The best way to reach your target audience is by creating quality content that it wants to see. High-quality content helps your business reach its goals while entertaining or educating your audience.
Good quality content can come in many forms. At WriterAccess, we have over 15,000 certified individuals who can meet any of your marketing needs, such as:
- White papers
- Infographics
- Blogs
- Social microcontent
- Webinars
- Presentations
- Customer testimonials
- Product videos
- ROI calculators
- Customer newsletters
- eBooks
- Presentations
All of this quality content helps your brand build awareness. Then, it pushes people to consider your brand, make purchases, and convert.
With the right content, you’re looking at better retention and loyalty from all your customers, which is the goal for any business that wants to grow and thrive.
Why Choose WriterAccess for Quality Content?
WriterAccess is home to over 15,000 industry professionals who have been hand-picked to work on the platform. We offer a talent-matching system to help you get your projects in front of the right individuals, too, so you can get the right content for your brand from the start. You set your budget and choose your team.
Choosing writers, editors, illustrators, and others on the platform allows you to optimize your time without having to hire someone to work in-house.
You can scale your content creation process, and you can get your content in multiple languages. Our global talent network can create content in Spanish, Portuguese, and English (and perhaps other languages, as requested).
Publish content that performs and gives results
The next step to grow your business with content marketing is to take your web hosting to the next level and publish content that performs for a better ROI.
You need to ensure your content stays on brand and effectively converts those who see it. You also need to know that your content is being published regularly and on a set schedule, so you don’t miss opportunities to convert.
Fortunately, we can help with Stage, which was created with marketers in mind.
Why Use Rock Content Stage?
Rock Content Stage was created to provide efficient, simple, and optimized web hosting to marketers like yourself. Today, thousands of companies are working with us to manage their WordPress pages at the enterprise level.
With Stage, we handle all aspects of your web presence and technology so you don’t have to. We offer:
- High-security hosting
- Fast page loading
- Expert support
The great thing about working with us to set up your website is that we make it easy to launch a WordPress website that is already optimized to increase your conversions. We work with you to make sure your blog posts are SEO optimized, that you are engaging with your users in positive ways, and that you’re getting those leads to turn into conversions.
Drive more conversions with interactive experiences
Now that you’ve created an optimized website, your next step is to create interactive experiences that help your customers experience your brand in a positive way.
With the right interactive content, you’ll hook people on what you have to offer and be more likely to make sales and conversions that keep your brand afloat.
Why should you focus on interactive experiences? Think about the way the internet works today. If you look at an image-based ad, it’s nice, but it’s not very interactive. It’s easy to scroll by. The same is not true of videos or surveys, for example.
Interactive experiences require your customers or audience members to interact with your brand in a way that helps improve brand recognition and positive perception.
Additionally, when people interact, they give you first-party data that you can use to enhance lead generation and make their experiences more thoughtful.
Overall, interactivity can boost your data collection and help you get a better ROI.
Why Choose Ion?
The nice thing about working with Rock Content is that we have the Ion platform. Ion is a code-free application that you can use to create interactive content that is personalized to your audience’s wants and needs. You have options.
Start with a black slate and use Quick Start templates to get your page set up, or, alternatively, hire our professional team to strategize, plan, create, and launch your preferred branded content experiences.
Ion is a marketing platform we believe in, especially with the changes incoming with Privacy Sandbox. As third-party cookies disappear in the years to come, we think you’ll appreciate that Ion allows you to collect first-party data instead.
First-party data, which comes directly from your customers, gives you incredible insight into what they’re looking for and what they want.
With Ion, you can launch, measure and generate insights, and capture data directly from the source. With this first-party data, you can then focus on lead qualification and sales enablement, so you can determine who your audience is, what’s holding people back from converting, and more.
We also make it possible to run A/B test campaigns, so you can find out what does or does not work to push greater conversion rates.
Best of all, you can integrate it with your CRM marketing automation tool, making data collection seamless.
Ion is an empowering tool for your marketing and sales team.
Have better team collaboration
Building a strong foundation among your team members is a good way to grow your business. With the right tools, you can overcome marketing collaboration barriers, meaning that you’ll spend less time dealing with breakdowns in communication or siloed work processes.
Rock Content Studio helps you stay on task and improve collaboration. Using the platform, you can:
- Centralize your digital assets in one place
- Organize tasks on a task management board
- Create customized workflows
- Ensure alignment and consistency with priorities and deadlines available to all team members
- Keep guidelines and source content in one place to improve branding consistency
- Organize content production
- Maintain consistent publications
- Work on a publishing schedule on the editorial calendar
- Gain better visibility throughout the life cycle of a project
With our Gantt chart and Kanban, you’ll see everyone’s current workload, the overall project status, and more, so you’re all on the same page.
Improve Your Results Right Now
Now that you know all the exciting options you have to work with, there’s no reason not to get started with Content Cloud right away.
We’re here to help you experience all these services, whether you’re looking to build up a library of content or need help with WordPress hosting.
Reach out to us today to start a free trial at WriterAccess, request a demo of Rock Content Stage, get a demo of Ion, or sign up for Studio. With all these products, you’re sure to find the right solutions for all your branding needs.
